Does Going Green Make People Act Like Jerks?
Lots of people have tipped us off about this study in the journal Psychological Science, regarding an experiment that showed people who buy environmentally-friendly goods tend to offset that do-gooding with bad social behavior.
SmartMoney.com summarizes the research:
While mere exposure to green products may “prime” us to think about social consciousness and perhaps improve our behavior, if we actually buy a green product, we appear to take it as license to act like jerks.
At least, that’s what researchers Nina Mazar and Chen-Bo Zhong of the University of Toronto found in the lab. In an experiment, they had student subjects look at products in one of two online stores: a “conventional” store (with few green products) and a “green” store (with lots of green products). Some of the students were asked to purchase goods in these stores; others were just asked to rate the products.
Things got interesting when these students were subsequently given $6 for an economic task and asked to share it with an unknown partner. The students who had purchased products in the green store, it turned out, were far less generous with the $6 than students who had merely been exposed to the green products.
A subsequent experiment pushed things even further. Students were again asked to shop in a green or a conventional store. They were then put through an experiment where they had the opportunity to earn extra money by cheating — even to steal money from an envelope left in the room. Consistent with the previous experiment, participants who had purchased from the green store were significantly more likely to cheat and to steal than participants who purchased from the conventional store.
Seem counter-intuitive to all us green shoppers? We think so, too. It’s almost like the shopping version of religious indulgences.

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Anna Wintour is famous for several things: her bobbed haircut, inspiring the titular character in The Devil Wears Prada, and her fierce and flawless fashion sense.
New York Times writer
As the bright spot in an otherwise dismal year for retailers, J.Crew reported
So here’s one unintended (positive!) consequence of the recession: More and more people are consigning their good clothes. Meaning if you’re a thrifter, there are great deals to be had on gently used high-end clothing!
This fascinating article
New York-based marketing firm Abrams Research ![[flourish]](http://ethicalstyle.com/wp-content/themes/es/images/botFlourish.png)
