Levi Strauss and U.K. Charity Launch Fashion Futures Project
Great news! Levi Strauss & Co. and U.K. charity Forum for the Future have jointly launched a new project to urge the fashion industry to collaborate on sustainable development with an eye to the future.
The Fashion Futures project includes a sustainability report and the production of four videos that envision what the world will be like in 2025 (focusing on the role the fashion industry plays in helping bring that about).
Says Peter Madden, CEO of Forum for the Future:
“The global fashion industry generates a trillion dollars a year. What we wear – and how it’s made and sold – can have a huge positive impact on our society and environment. This report describes how fashion’s future could be greener.”
You can watch the “Slow Is Beautiful” video above, and the other three mini-movies — titled “Community Couture,” “Techno-Chic,” and “Patchwork Planet” — can be viewed on the Fashion Futures website.

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