Christina Hendricks Photoshopped for London Fog
Jezebel is really on the ball lately when it comes to spotting photoshop disasters in fashion advertising. The latest offender: London Fog, which recently hired Mad Men‘s curvaceous Christina Hendricks to star in its fall ad campaign.
The trouble is, her famous curves are way less recognizable after London Fog’s photo retouchers overzealously took the Liquefy filter to her waist, hips, and even her wrists. The proof is in these photos — candids from the shoot compared with the finished product. There’s really no question that she’s been digitally slimmed down.
Why any brand would go to the trouble to hire Christina Hendricks — the proud poster child for curvy girls — and then change her proportions in post-production is beyond us. Talk about missing the forest for the trees.

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It’s a critical issue of ethics that consumers know why we’re spending, on what, and the tactics that are used to part us from our money. That’s the essence of informed choice and ethical consumerism.![[flourish]](http://ethicalstyle.com/wp-content/themes/es/images/botFlourish.png)
