Georgia On Your Mind
By now, you recycle practically everything (except maybe that pint of Ben and Jerry’s so your neighbors don’t judge you). You can walk into any grocery store knowing you have the chicest reusable totes the produce aisle has ever seen. Not to mention you always turn the lights off before you leave the house. Whether you consider your commitment to the environment a light shade of mint green or a deep emerald, we all do our part to give this planet the respect it deserves.

Nourish: A Boutique caters to eco-loving shoppers in the college town of Athens, Ga.
That’s why we appreciate boutiques that make the world a better place by helping us do what we do best: shop. Tucked away in hipster-friendly Athens, Ga., Nourish: A Boutique makes us feel good inside while we buy pretty clothes for the outside.
At Nourish, the philosophy is to make women aware that they can dress themselves in comfortable and eco-friendly fashion without sacrificing their individuality or style.
What makes this store so revolutionary is its ongoing efforts to bring awareness of the harmful impact that “fast fashion” puts on communities and the earth. All merchandise is custom made for the store, so you are always guaranteed a unique purchase. It works with a fantastic selection of emerging designers from all over the country, such as Lizzie Parker, Covet, Olivia Grace Boutique, and the noteworthy brand Nature vs. Future.
Based in New York, the progressive premise of Nature vs. Future is to design clothes that use only recycled and organic materials. Along with that, all dyes and knits are eco-friendly and low impact. And if that isn’t enough good karma for you: When a garment is outsourced, the brand pays three times the prevailing wage in the country of origin. Its commitment to fair trade goes a step further by attempting to stimulate the economies where the goods are produced.
Nourish is aware of the political implications of buying goods produced in developing countries, so the boutique ensures that all merchandise benefits both the buyer and the seller. With the state of the struggling economy, the trend in consumerism has shifted to see shoppers take responsibility to make small changes in their behavior. Not everyone can be an active member of Greenpeace or Amnesty International, but you can make the most out of your wardrobe by prioritizing what you wear and why.
Boutiques like Nourish make the vetting process easier, so go ahead and nourish your wallet, wardrobe, and well-being in one stop.
Nourish: A Boutique, 1377 Prince Avenue, Athens, Ga. (706) 224-1820.
- Nourish: A Boutique caters to eco-loving shoppers in the college town of Athens, Ga.
- Everything sold at Nourish is custom made for the shop by emerging designers from around the country.
- This welcoming store urges shoppers to use their purchasing power to bring about environmental change in the world.
- Nature vs. Future is committed to fair trade and using recycled and organic textiles in producing its clothes, such as this $280 ombré dress.
- Red “Jackie O.” dress by Kimberly Kjurbk, $160.
- White keyhole dress with navy blue sash by Anastasia Lomonova, $178.
- Pounded brass and silver earrings by Cynthia DelGiudice, $46.

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