Charity Chic
The Christmas season has come and gone and for the first time in years, retailers are the worse for it. Fashion photographer Jonathan Daniel knows it’s a grim economic forecast, and he wonders whether that means fashion is about to take the backburner.
“When having a conversation with a friend about what my next shoot should be, I joked that I may as well buy all the clothes from a charity shop as they will be the only thriving retailers in 2009,” he says.
But what started as a joke turned into a brilliant photoshoot set in the crumbling St. Mungos Cathedral in Glasgow, Scotland. Armed with trunks of clothing he collected from vintage shops and charity stores around the world, he set out to show how restyled clothing can be every bit as chic and innovative as anything right off the rack, new with tags.
He left most of his finds as-is but worked his magic in creating and restyling some of the accessories, such as the feather headpiece, the black satin blazer, and the jeweled belt seen in the slideshow below.
Like what you see? Check out Jonathan’s design studio here, and browse more of these awesomely moody photographs on his Flickr site.
Location: St. Mungos Cathedral and Cemetery, Glasgow, Scotland
Model: Suzanne Fairbairn
Styling: Disco Dolly Designs
Photography: Jonathan Daniel Photography
Click on any image to launch the slideshow.
- Square spectacles, 50p at Hearing Dogs for Deaf People; black satin shirt, $10 at the Village Thrift Shop in New York; feather headpiece and gold and black jeweled waist belt by Disco Dolly Designs.
- Black satin shirt, $10 at the Village Thrift Shop in New York; black felt beret, £4 at Oxfam; patent stilettos, £10 at Age Concern; black gloves, £5 at Cancer Research U.K.; pearl earrings and necklace, £3 at Barnardos; skinny jeans, model’s own.
- Fur coat, $40 at Salvation Army New York; sailor knit top, £7 at Marie Curie Cancer Care; gold and black jeweled waist belt by Disco Dolly Designs; sequined beret and skinny jeans, model’s own.
- Satin blazer, £9 at Chest, Heart & Stroke Scotland and re-designed by Disco Dolly; polka dot scarf, 50p at Cancer Research U.K.; faux fur cap, £1 at Lifeline; gold and black jeweled waist belt by Disco Dolly Designs.
- Lace shawl, £5 at Marie Curie Cancer Care; pearl ring, price upon request by Cara Fairbairn Designs; Harlequin ruff, black netting £5 from Oxfam, created by Disco Dolly Designs; feather headpiece by Disco Dolly Designs.
- Black waistcoat, £10 at Oxfam; cream knit shirt, £15 at Age Concern; black and gold moon belt, £2 at Help the Aged; pearl earrings, £3 at Barnardos; feather headpiece by Disco Dolly Designs.
- Black satin shirt, $10 at the Village Thrift Shop in New York; Harlequin ruff, black netting £5 from Oxfam, created by Disco Dolly Designs; pearl earrings, £3 at Barnardos; feather headpiece and gold and black jeweled waist belt by Disco Dolly Designs.

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