“Dead stock” refers to never before worn vintage items. Sounds easy enough, right?

As most die-hards will tell you, though, tracking down dead stock can a challenge. “Unworn” is a tall order when it comes to garments that were made decades ago.

This isn’t bad news at all if you’re the type of vintage shopper who enjoys the rummaging (or online browsing) process. Fortunately for the rest of us, perfectly preserved original garments aren’t the only dead stock options anymore.

Here’s a run-down of what the wonderful world of dead stock has to offer online.

Above: New-old kicks (via Photobucket).

Dead stock vintage sunglasses at 80sPurple.com.

Purest Picks

The best places to start looking online for true dead stock pieces — that is, unworn and unaltered vintage clothes —  are no brainers: Etsy and eBay!

Good for: Collecting, one of a kind finds.

Downers: Because of their rarity, good dead stock garments can be difficult and expensive to come by. Cuts and silhouettes are also outdated by definition — not necessarily a look for the fashionably shy.

Above: Never-been-worn 1950s tulip rockabilly party dress, $270 on Etsy.

Below: WWII Era pink and brown rayon Gabardine, $293.25.

Gray Western-style babydoll dress circa 1960s/70s, $7.99.

1980s cotton playsuit, 14.95 GBP.

Modernized Materials

Ready to wear garments are only the tip of the iceberg when it comes to dead stock these days. More and more designers are becoming savvy at finding unused vintage fabrics.

Good for: Unique vintage charm with a modern twist.

Downers: Modern assembly may be a turn-off for vintage collectors.

Above: Made-to-order frock from the My Mom Made That collection.

Below: One of many cutting-edge styles made by The Hellers.

“Deadstock”

Current/Elliott may be starting a new trend with its line of faux dead stock denim.

Good for: That ultra-retro look, but with a modern fit.

Downer: No vintage shopping bragging rights.

Above: Current/Elliott‘s new denim line, “Deadstock.”