Greetings and welcome back to Ethical Style! For our new issue, we talk about illusions in fashion — from greenwashing to PhotoShopping. For more discussion of the fashion issues on your mind, weigh in with your opinion on the Behind the Seams blog.

Greenwashing
Not all fashion scams have to do with the environment anymore

• The Gifford Effect
  High-profile exposés put the highlight on advocacy

The Illusionists
Fibs and fantasies in the fashion press this month

• Keeping Up Appearances
  Are ad campaigns retouching the life out of spokesmodels?

The Real Deal
A profile of one designer who's doing it right

• Catch Me if You Can
  When buying fur or faux from China, be careful what you ask for

Seam Ripper
A sampling of five stories taken from Behind the Seams