Anna Wintour on Why She Doesn’t Shop Much
Anna Wintour is famous for several things: her bobbed haircut, inspiring the titular character in The Devil Wears Prada, and her fierce and flawless fashion sense.
So it doesn’t come as much of a surprise to hear that she has a tightly edited closet that she only adds a little to each season.
While promoting the first annual Fashion’s Night Out, Wintour admitted to New York Magazine that despite being the editrix of the world’s most famous fashion magazine, she doesn’t shop much:
“During the couture shows in February there was a lot of discussion about the lack of traffic in the stores,” Wintour says. “A lot of people were complaining, but people weren’t really doing anything about it.”
So Wintour, who doesn’t do much actual shopping herself—“I get a few key pieces each season and wear them a lot”—hatched a plan. She assembled the editors-in-chief of the international editions of Vogue and some Condé Nast execs, and decided that Thursday, September 10, would be Fashion’s Night Out: Stores worldwide would stay open late and perhaps even invite famous people and serve cocktails, and the retail world would get a nice, much-needed booster shot. …
“The amazing golden years that everyone in the industry was enjoying were fantastic from a business point of view but also maybe a little unseemly. Every celebrity thought she could be a designer, and how many handbags? How many shoes? How much of a thing does everyone really need?”
We admit that we sort of love the idea of having a closet full of exquisitely fabulous stuff, but magazines (ahem, like Vogue) come along every month and deliberately create wants. And yes, sometimes that leads to waste — as in, the clothes only hold our interest for a season or so.
Do any of you follow Wintour’s “key pieces” prescription? Is it a goal to work toward?

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Lovely post! In running a “Fashionably Responsible” shop and styling service, I’ve really come to believe that sustainability starts with the core of a wardrobe and understanding how to put things together. If you invest in pieces styled for verstility and ‘built’ ethically *and* with high quality, you will definitely save in the long run.
Comment by Candice Caldwell — September 4, 2009 @ 4:43 pm
[...] Ethical Style Vogue editor Anna Wintour and why she doesn’t really shop much. [...]
Pingback by Eco Chic Weekly - 7th Sept ‘09 | Green Girls Global Blog — September 7, 2009 @ 12:07 pm
[...] Ethical Style reveals that Vogue editor Anna Wintour doesn’t really shop that much. [...]
Pingback by Eco Chic Weekly: September 7, 2009 / Modern Hippie Mag — September 8, 2009 @ 12:02 am
Yes, I also agree. It is true what they say, buy less but buy better. In the long run it’s cheaper and these days it’s more friendly to the earth.
Comment by Jessica — September 9, 2009 @ 8:21 pm