A reporter for The Guardian recently came across a fair trade tee-shirt at U.K. supermarket chain Asda, and now there’s news that ethical designer Izzy Lane — who was featured in an issue of E.S. earlier this year — is teaming up with Tesco.

So with such collaborations on the horizon, the Guardian poses the question: “Is the tide turning against cheap clothes?”

[Isobel Davies, the founder of Izzy Lane] has singlehandedly revived the supply chain of traditional weavers and spinners in the north of England; what is groundbreaking for a supermarket is that Tesco is committed to using her producers and only using British wool. Izzy Lane’s clothes are gorgeous and ethical, but they’re not cheap. It takes the wool from an entire sheep to make a single skirt, and it costs £60 a year to keep a sheep even before you start doing anything with its wool.

“The supermarket is realistic that the costs of processing are going to be more than shipping the garments to Asia”, says Davies, “but Tesco wants these clothes to be affordable, as do we. We want the animal welfare message in fashion and Tesco will provide a fantastic platform. What is different about these garments is that you can identify which flock the wool came from and who the farmer is, which hasn’t been done before.”

We’ve explored the fast fashion issue, too. For more on the issue, check out Madison’s great article from last year, “In Defense of Fast Fashion.”