American Apparel has paid Woody Allen $5-million to settle a lawsuit the filmmaker brought against the company. Mr. Allen was seeking $10-million from the ethical brand for using his image without permission in an controversial advertising campaign.

For whatever it’s worth, American Apparel’s CEO has no regrets:

American Apparel founder Dov Charney, who thought up the advertisements, told reporters that the case was about “the dignity of ideas.”

“I am not sorry for expressing myself,” he said.

American Apparel’s lawyers had argued the advertisements, which were taken from Allen’s film “Annie Hall” and showed the 73-year-old director dressed as a rabbi, did not have a commercial purpose and were intended as a parody.

It does seem odd that he’s saying his ads had no commercial purpose, but with Dov Charney you never know what to expect.