According to New Consumer Magazine, Swiss company Sigg gave away its popular reusable aluminum water bottles to a number of models during London Fashion Week to raise awareness of the world’s dependence on plastic.

Sigg believes that encouraging behavior change during high-profile events (like London Fashion Week) is the key to public education and getting consumers to give up plastic.

Not to mention the water bottles are pretty fashionable themselves. They come in a range of patterns, colors, and styles so you can coordinate your drinking apparatus to your shoes if you feel like it. Plus they hold up well — we’ve been lugging one Sigg around for more than a year and while it shows its wear, it hasn’t cracked and the water never tastes funny (like when you leave water in a plastic bottle for too long).

Save big on Sigg by entering code WONDERTIME20 at MySigg.com to get 20 percent off your order.

Sigg Night Whispers 0.6 Liter Lifestyle Water Bottle,$21.99 at MySigg.com.