SHOWstudio readers will probably be familiar with this story, but yesterday’s Independent had a write-up on Helen Storey and Tony Ryan’s “Wonderland” project.
In an unusual combination of eco-textile innovation, fashion-as-art, and political statement, Profs Storey and Ryan have created the world’s first intentionally disposable fashion. Rachel Shields reports:
The team created plastic dresses — made out of a similar material to washing capsules — that disappear on contact with water, with the aim of drawing attention to the problem of waste plastic. “It is about getting different disciplines together to solve a global problem,” Professor Storey said…
The brainchild of a fashion designer, associated with a famous photographer and fronted by a socialite, the project was guaranteed coverage in glossy magazines, but ran the risk of being dismissed by the scientific community as a publicity stunt. However, “fashion has the power to reach across boundaries”, said Hannah Teare, the fashion editor of Tatler magazine. “It can create a buzz and awareness.”
And many scientists are pleased the exhibition is drawing attention to valuable research that often goes unacknowledged. “It will have scientific value, in a way that is quite unusual” said Dr Mark Moloney, fellow and tutor in organic chemistry at St Peter’s College, Oxford.
Now, the concept of the whole project is impressive and of course we’re into the the whole ‘raising awareness’ dimension as well. But this is the point in the article where things get pretty mind-blowing:
Collaborations of this kind could signal the beginning of a new era of co-operation between fashion and science. A Centre for Fashion Science recently opened at the London College of Fashion, alongside a new MA course in fashion and the environment.
Professor Storey added: “When I started working across fashion and science 10 years ago, fashion people would say ‘if you can’t buy it in Harvey Nicks, we’re not interested’, and scientists said ‘it’s about dresses, why do we care?’. Now that’s not the case.”
Apparently Prof Storey’s next project is clothing that can help purify the air. Really. Stay tuned.