It looks like Muks, the Canadian footwear company, is having a bit of an identity crisis. The brand recently unveiled its Green Label goods, featuring boots made from faux fur.

However, Muks is primarily known for its boots that use real fur and has this to say about fur’s sustainability:

The fur trade is a responsible and highly-regulated industry based on the sustainable use of renewable, natural, abundant resources. Strict regulations ensure that endangered species are NOT used in the fur trade.

When you buy our luxury products which use wild fur, such as Raccoon and Blue Fox, you support Canadian Aboriginal trappers and others who live close to the land –- people who have a direct interest in protecting wildlife habitat. Many Canadian families rely on fur animals for food as well as income. Canada is a signatory to the agreement on international humane trapping standards and trapping is strictly regulated to protect animal welfare.

Fur is also an environmentally-friendly choice -– it’s natural, biodegradable and renewable.

So it seems to us that choosing to brand its faux fur — which is likely made from polyester — under its “Green Label” is something of a contradiction, like they’re trying to please both sides of the debate.

What do you think?